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South Africa Case Study: HIV/AIDS and Export Competitiveness

CHALLENGE: Small and medium size enterprises (SMEs) are frequently unable to initiate workplace HIV/AIDS intervention programs due to significant start up costs associated with es-tablishing a comprehensive program. However, these same or-ganizations understand the impact HIV/AIDS is having on their bottom line - profit. SMEs face the same challenges from HIV/AIDS as larger entities: high prevalence and morbidity rates, which frequently result in staff turn over, lower productiv-ity, and higher labor costs. In extreme cases, these costs result in business collapse and closure.

INITIATIVE: In an attempt to assist SMEs meet the chal-lenges posed by HIV/AIDS, the Southern Africa Global Com-petitiveness Hub has developed workplace programs by establishing “clusters” of firms within defined geographic areas and sectors. These clusters are able to improve the efficiency and effectiveness of their HIV/AIDS education and prevention, care and treatment programs. The cluster approach allows for economies of scale and cost sharing among cluster members.

People attending workplace program

It also enables members to pool both financial and technical resources necessary, for effective implementation of compre-hensive HIV/AIDS workplace programs Using this innovative approach, the Trade Hub’s HIV/AIDS Advisor has worked with agribusiness clusters in South Africa and Zambia to design workplace programs. These programs have been developed with the understanding that AIDS awareness, prevention, linkages to care and treatment programs in the workplace are fundamental for long-term business competitiveness.

RESULTS: The cluster approach to workplace programs for HIV/AIDS awareness, education, care, and support activities by the Southern Africa Trade Hub has directly impacted the lives of 18,200 workers to date. Additionally 75,000 secondary beneficiaries lives are directly affected by the programs. Equally important has been the ability to leverage funding to support the programs. Examples include funds through PEPFAR assisted programs, local and national governments, and from private sector organizations to cover the costs of intervention activities.

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